The what's what in creative marketing

Some brain food to keep you up to date in our industry.

At Good Creative, we’re a bunch of cool cats that like to share our knowledge. We post regularly and would love for you to explore our blog topics that interest you and learn something new if there’s a topic that you want to learn more about, tell us! We’re happy to provide more resources or education on this page about anything you want to know in the creative digital space.

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Be Mindful of Overbranding

Brand recognition is great, but overbranding may create negative associations with your organization. If a company's brand feels excessive, that may not be a good...

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Indigenous Coastal Climate Coalition: Our Collaboration with Indigenous artist Shawna Kiesman

Climate change affects us all. When Good Digital connected with the Indigenous Coastal Climate Coalition (ICCC), a group united in addressing what's happening with climate...

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Brand Strategy Basics

It may sound nebulous, but brand strategy is a process that is both established and repeatable. You can use it to multiply the effectiveness of...

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Brand Identity vs Visual Identity

Brand Identity refers to the essence of a brand, including its:

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When is the Right Time to Rebrand?

No brand lasts forever. Here are some indicators that it may be time for your company to rebrand.

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5 Tips for Success on Social Media

Social media isn't rocket science, but it requires some thought and planning to make it work for your brand and business growth plans.

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The Benefits of Investing in Your Brand: It’s About More Than Just Selling Stuff

Your brand identity is not just about what you sell. It's a combination of your values, personality, and the uniqueness you bring to the table....

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We Built This City on Place Branding

Paris didn’t become the city of love by accident. Just like a cool logo or catchy slogan helps you recognize and form an opinion about...

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The Importance of a Marketing Strategy

One of the most important aspects of marketing strategy is understanding your target audience. Who are they? What are their needs and desires? How can...

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The Importance of Search Engine Optimization (SEO) and Content

Search Engine Optimization (SEO) is optimizing your website to improve its ranking in search engine results pages. SEO aims to increase your website's visibility and...

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Pillars of Content Creation

Here are seven content pillars that have proven effective on websites, blogs, social media, and email marketing messages.

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Is Brand Positioning Dead?

Put on your mourning clothes and cover the mirrors in the black fabric; it's time to eulogize brand positioning—or is it?