The what's what in creative marketing

Some brain food to keep you up to date in our industry.

At Good Creative, we’re a bunch of cool cats that like to share our knowledge. We post regularly and would love for you to explore our blog topics that interest you and learn something new if there’s a topic that you want to learn more about, tell us! We’re happy to provide more resources or education on this page about anything you want to know in the creative digital space.

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Our Collaboration with Indigenous Artist Shawna Kiesman

Climate change affects us all. When Good Digital connected with the Indigenous Coastal Climate Coalition (ICCC), a group united in addressing climate change, we immediately...

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The Psychology Behind Emotional Branding

When you think of your favourite brands, there's a good chance they make you feel something. They may give you a sense of nostalgia, excitement,...

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8 Strategies for Brand Positioning in a Crowded Market

Trying to stand out with your branding can feel like trying to stand out at a music festival—everyone's doing their thing, and it's easy to...

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Are Emojis Still a Thing?

Shigetaka Kurita, a Japanese designer, introduced the world to emojis in 1999. Since then, upwards of 3600 emojis have been created. Is that too many?...

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Branding for Chilliwack Startups

Alright, happy entrepreneurs. How's the startup coming along? That sweat equity is no joke. Good for you for chasing your dreams.

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Is AI in Graphic Design Your New Best Friend or Your Replacement?

That title asks the question we're all thinking, doesn't it? But with the advances of AI in graphic design, a lot of creatives are wondering...

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Best Brands of Chilliwack

We can’t help but look at the brands around us through the lens of a creative agency. Since we’re based in the Lower Mainland, we...

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Creating Space for Brand Decision-Making Through an Engaged Process

So, you're thinking about creating a brand, huh? This is an enjoyable and creative exercise, and you're going to have a great time. But here's...

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Revolutionizing Recycling: Our Work with the City of Mission

At Good, we love work that makes a difference. When the City of Mission asked us to help educate locals on proper recycling through a...

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PedalSport: Evolution of the Brand

Pedal Sport isn't just a cycling store in Chilliwack; through branding, it has become a community hub for those who live and breathe biking.

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The Power of Visual Storytelling: Tips for Engaging Your Audience

These days, attention spans are shorter than a goldfish's memory, so mastering the art of visual storytelling is no longer a want—it's a need for...

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What is a Brand Touchpoint?

What is a Brand Touchpoint?