City of Mission: Community Forest

The City of Mission needed a creative, engaging way to highlight its municipal forest’s unique features for the community. Through an innovative video series, they aimed to increase awareness of and appreciation for the forest. To do this, the City of Mission partnered with Good Digital to produce videos that would captivate and inform audiences.

For this project, we worked with Das Due, but Good Digital led the creative direction, production, and overall project management. We developed an infotainment concept that featured both a child and an adult actor to appeal to a broad audience. We created four videos that combined informative content with a touch of humour, making them engaging and memorable. During production, our team ensured each video highlighted different facets of the municipal forest.

The collaboration resulted in four original videos that exceeded performance expectations on the City of Mission’s social media channels. The videos entertained and effectively communicated the value of the municipal forest to a broad audience. Our approach increased viewership and engagement by 56%, outperforming other content on the City’s platforms.