BRANDING, WEBSITE DESIGN SERVICES
Laurie McIntosh
The Situation
Laurie McIntosh, a dynamic speaker, educator, and consultant, wanted to transition from full-time teaching to focus on workshops, keynotes, and consulting. Her friendly approach and unique insights made her stand out, but her previous brand didn't show her full potential. Laurie needed a new look that kept her down-to-earth style while helping her grow and reach more people. The challenge was creating a brand that showed her warmth and expertise, making her appealing to educators and event organizers.
The Process
We crafted a brand that balanced Laurie’s warmth and professionalism. Starting with a creative brief, we developed a logo, colour palette, and brand guidelines that conveyed her relatability and expertise. The design reflects her values of kindness and inclusion and incorporates uplifting elements to align with her mission. We ensured everything from digital materials to presentation templates highlighted Laurie's commitment to helping educators while supporting her expansion into larger speaking and consulting opportunities.
The Results
The new branding reinforces Laurie’s relatability and positions her as a thought leader in education. Early feedback from keynotes and workshops has been overwhelmingly positive, with participants praising her inspiring and authentic approach.
Laurie’s strengthened brand now serves as a foundation for growth, helping her expand her impact and bring more kindness into classrooms across Canada.
