BRANDING, WEBSITE
Indigenous Coastal Climate Coalition
The Situation
The Indigenous Coastal Climate Coalition (ICCC) was formed by a group of Nations on the Pacific West Coast to address climate change and environmental issues. ICCC needed a powerful digital presence to clearly communicate its mission, showcase its initiatives, and engage communities with a culturally relevant and modern brand identity. ICCC required a solution that included branding, web design, and the ability to extend to various platforms, including an upcoming conference.
The Process
Good Creative collaborated closely with ICCC to develop a brand resonating with the coalition's cultural and environmental ethos. We teamed up with artist Shawna Kiesman to create the frog logo. The frog is a symbol of communication as frogs travel between land and water, as well as the natural and supernatural worlds.
The clean and modern design was implemented across a new website built to be visually appealing and highly functional. Additionally, Good provided a detailed brand guideline document, ensuring the client could seamlessly apply their new branding across different channels. This guideline benefited ICCC's conference preparations, allowing for a consistent and professional presentation.
The Results
The launch of the ICCC website has been quite successful, attracting over 300 visitors and significantly increasing inbound traffic for the organization. The new branding resonated well with the audience, enhancing ICCC's ability to communicate its mission and initiatives effectively. The organization's new brand guidelines enable ICCC to maintain consistency across various platforms and applications, including conferences. Through our partnership, ICCC can now engage their community more effectively and amplify their advocacy efforts.
