BRANDING, WEBSITE DESIGN SERVICES
Parker & Assu
The Situation
Parker & Assu Consulting had an incredible mission but no visual identity to match it. They operated without a website or brand, limiting their ability to amplify marginalized voices or challenge stereotypes around mental health. Their goal was to reshape narratives, offering solutions that dismantle harmful biases and promote collaboration. Our objective was to build a brand that reflected their values and resonated with others who shared their vision for change.
The Process
We set out to tell Parker & Assu’s story through their brand. Our team focused on their core values—empowerment, inclusion, learning, and impact. We used these values to create a brand identity rooted in storytelling. Drawing inspiration from the Pacific North Coast, we used a colour palette of red, black, and white. This branding extended across digital touchpoints like the new website, slide decks, and marketing materials.
The Results
Over time, the enhanced branding, social media management, and awareness generated by the Good Creative team have helped propel the event to new levels of success in the Chilliwack community.
Fun fact: the owner of Good Creative runs the festival behind the scenes, and Good provided a lot of work pro bono to support the local arts scene in Chilliwack.
