My University Neighbourhoods Association
UBC Resident E-Newsletter
Re-Design and Development.
The Situation
The University Neighbourhoods Association (MYUNA) wanted to improve the communication, branding, and user-friendliness of its email newsletter. They also wanted to enhance its readability and brand recognition.
The Process
The Good Digital team started by conducting a discovery session to understand MYUNA and its stakeholders. This groundwork included a discussion about pain points, the needs of the target audience, and communication goals.
Next, we executed a simplified newsletter redesign and a clear information hierarchy. With the MYUNA team's approval, we implemented the design into a functional newsletter using Mailchimp.
The Results
The communication, branding, and user-friendliness of the MYUNA email newsletter, also known as MYUNA, were improved. Through these efforts, we also enhanced readability and brand identity consistency.